| Drive Time Data Trends
Drive Time Data Trends is a media research instrument produced by Leahcim T. Semaj & Company Limited since 1997. The instrument tracks and analyzes drivers’ listenership patterns for three periods during the broadcast day.
- Morning 6:30 a.m. – 9:00 a.m.
- Midday 11:00a.m – 2:00 p.m.
- Evening 4:00 p.m. – 7:00 p.m.
On average, data is collected from over 2000 drivers in Kingston,
Ocho Rios, Mandeville and Montego Bay per collection day. Data will
be collected four times a year.
The data is presented in a bound report and includes analysis by:
- Media Option in Use
- Age and Gender of Driver
- Gender and Number of Passengers in Car
- Car Type – Name and Make
- Radio Type
- Year-to-Date Summary
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