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Observer column for Friday, December 26, 1997

The PNP’s Mandate for The New Work Order

Utterance by Leahcim Semaj

The PNP must still be basking in their unprecedented third term
victory. By all calculations, it was a well thought out, carefully
orchestrated, scientific approach to electioneering. The PNP came out
with a media campaign that was devastatingly effective. From Day
One they laid out the strategy and followed it piece by piece, they
had the JLP playing defense the entire time. The media certainly did
not help as they were too anxious to major in minors. For the greater
part of the election campaign no issues were discussed. The first
month dealt with the observers and the second month dealt with the
list and dates. During this time the PNP carefully maintained its
presence on the ground getting it’s message across to those who
really mattered, the PEOPLE.

I see this victory as a mandate for the New Work Order, because in
the PNP’s Manifesto they tell us that they will be building a "quality
society" which will be structured on the two pillars of values and
attitudes, and on education and training. This will facilitate
economic growth and the entire structure will be supported by
information technology. This is what the New Work Order requires.
Let us examine some of the elements of this victory in light of what
the New Work Order requires:

1. Departments must become TEAMS. There is no question that the
People’s National Party presented a team to the nation. We could
see the team at work. In contrast, the Jamaica Labour Party and
the NDM did not present such an image.

2. The New Work Order requires leaders, not just managers or
scorekeepers. PJ Patterson has finally demonstrated beyond doubt
his capacity as a leader. Not in the old order, tribalistic, win/lose
mode, but instead in a win/win, quiet, persuasive, behind-the-
scenes way that gets things done and leaves people feeling good
about themselves.

POLITICAL REDUNDANCY
There are a number of situations in which "cock mouth" did "kill
cock". Pearnel Charles stated that the election would result in "the
largest redundancy of politicians in the history of Jamaica". So
predicted, so it has become. I can’t say I am sad to see three
politicians go, the first of which is Mr. Charles. Over the past few
years in his desperation to make a come back, Mr. Charles has
demonstrated the old order politics of confrontation as manifested in
Negril, and then he move on to Clarendon in his attempt to divide
and conquer the community. His activities there have set back the
developmental process in that community that will take quite some
time to rebuild. I heard Rupert Lewis aptly describe Pearnel on First
Edition as an "opportunist in the bad sense of the word"

Ed Bartlett has also been made redundant. I first lost respect for him
around his announcements about the Oaklands apartment buildings.
He was on radio every day condemning the construction and
predicting that if there were an earthquake the building would come
crumbling down. Well, we had an earthquake and not one plaster
cracked. I never heard an apology from Mr. Bartlett. Many of his
statements since then have been in a similar vein. I’m happy to see
him go. The third is Dr. Broderick, another master of the old order
politics of confrontation. Interestingly his prediction of our having
"the bloodiest election ever" was only manifested in the constituency
in which he was running. A case of selfullfilling prophesy. I hope
other politicians learn from them what we as a people no longer
want. In contrast, I welcome Delroy Chuck to representational
politics; he represents a breath of fresh air.

THE SAMUDA FACTOR
Mr. Samuda came through proving that it pays to tell the "truth". He
got credit for daring to speak the truth about Eddie Seaga as he
experienced it. He then got more credit for being willing to publicly
state that his views had changed. I would love to see some follow-up
on the comment made by Samuda that the PNP had a secret radio
signal that was used to steal the ‘93 election. I wish for him to
elaborate more on this issue. If he cannot substantiate this, he should
make a public apology for creating mischief.

RASPUTINS WITH MICROPHONES
A number of talk show personalities were the other losers in the last
election. I cannot accurately refer to them as "hosts" because they do
not host programs, they use radio programs in the relentless pursuit
of their personal agendas. A number of them lost badly in terms of
the candidates that they were backing or working with. I do believe
in the same way that we expect politicians to declare their interests,
radio personalities and people with unlimited access to the media
should declare their affiliations, both direct and indirect. This is so
that members of the public who don’t move in the circles to pick up
the bedroom and verandah gossips will be in a position to evaluate
what they’re hearing on radio.

THE REAL MANDATE
The real task of the People’s National Party is to use this third term to
achieve the unprecedented feat of uniting the Jamaican people to
become One Nation in a quality society. I do believe that if they
continue to read the signs properly and pull the best ideas out of all
the manifestos, they can get this nation to work.
One example of this process would be the emphasis that all three
parties have placed on education. (I have a problem with the JLP’s
program for building new schools. I don’t think that education is
about new buildings.) That same agenda could also be incorporated
with the PNP’s notion of information technology. JBC Radio One still
exists. Our two television stations are under-utilized during the
daytime. We could put together significant broadcast programmes by
utilizing our best teachers and multimedia techniques and present
classes from the studio to schools around Jamaica.

THE REAL JAMAICA
I believe that many of the complaints concerning Election Day missed
the mark. All the inefficiencies were simply a graphic display of the
real level of underdevelopment and disorganization in Jamaica.
Every September schools reopen to major confusion because of these
same inefficiencies. How many workers go to work on time? How
many stage shows start on time? Then why did we expect the polls to
open on time? The issue is not about just changing the political
system, it is about transforming Jamaica into an organized, efficient
and productive nation. Our politics is just a sub-set of who we are. As
we grow, so too will our approach to politics. We showed some signs
of growth this election, may we continue.

 

 
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